One of the holy grails of fashion, Gucci,  has stepped into the Apple App store with the launch of their free App for the iPhone and iTouch.

Frida Giannini worked directly with Mark Ronson to create several of the app’s coolest features like Gucci Beats (where you can mix your own music tracks and share with friends) and personal playlists by Frida and Mark. The App also has a music stream channel, the Gucci Little Black Book city guide, along with all the latest fashion shows, look books and news from Gucci.